Archives For Internet

Hundreds of startup companies came to the marketplace each year.  The biggest challenge these brave startups faced is to compete with “free” illegal alternatives. As the sellers of cable television have known for thirty years, and the sellers of bottled water for much more than that, there is nothing impossible at all about “competing with free.”[1] One company has managed to thrive against “free” by simply being more user friendly than its illegal competition.  As experts predicted when Apple launched the Music Store, it could beat “free” by being easier than free is.[2]

A different approach to competing with free was successful for Indie911.  Indie911’s CEO, Justin Goldberg, believes traditional gatekeepers were an inefficient way of allowing music to flow to the public and sought to create a place where the public could find artists that were slipping through the cracks.[3] In his tenure as an A&R person, songwriter, and employee of Sony Music Publishing, Mr. Goldberg took issue with the fact that less than 1% of the music out there would ever be heard.[4] Continue Reading…