Hello My Name Is Success by OneWayStock.com, CC Attribution-NoDerivs License

Hello My Name Is Success by OneWayStock.com, CC Attribution-NoDerivs License

How to Name Your Business

Stop. Don’t spend anymore time and money developing business name ideas or even building your existing company until you have deeply considered whether your brand is trademarkable.

Naming your business is a real challenge. Even if you think you struck gold with a catchy name and an available .com, your work has only just begun.

The sad reality is that many business names are simply not protectable under trademark law. If a business name is not protectable, any competitor could conceivably set up shop under the same brand. Imagine how confused your customers would be if another company with a nearly identical name as yours opened for business down the street. It’s a potential disaster that could and should be avoided.

A basic tenet of branding is the importance of crafting a name that sets you apart. Ideally, this is a unique identity that instantly gives your customers a feeling about your brand and clearly identifies your business as the source of certain goods or services. No matter where you are in the branding process, it’s important to ask: how protectable is your brand name?

What’s in a Brand Name?

Above all else, the best brand name strategy is Continue Reading…

Rutgers master’s degree candidates, Tom Engelhardt and Shaun Ellis, tapped into Billboard’s record sales database of over 4,200 popular songs and examined compositional data points of these hits (including: tempo, key, loudness, and danceability, among others) in search of correlations between this compositional elements and record sales performance. The scholars’ purpose: to derive the formula of a hit song. In fact, the results appear to mirror the sounds of many popular radio stations here in the Los Angeles area. For example, their findings indicate hits songs are usually Continue Reading…

DIY Musician’s recent article on “6 Simple Ways to Give Back to Your Fans” includes excellent creative ideas on how to feed and care for your most valuable asset – your fans.

I have always been a big proponent of the pay it back mantra when it comes to fans. The ideas proffered in this article take that paradigm to the next level with individualized, one-on-one contact that is sure to delight fans and perhaps transition them from a casual concert goers to diehard, never-miss-a-show super fans.

Saying “thank you” to those that support you has never been more important [or easier] than in this hyper-transparent, internet culture we are all navigating. Speaking of which, thank you for reading this post. It truly means the world to me.

Photo under Creative Commons’ license by Libertinus (http://www.flickr.com/photos/libertinus/3474692586/)

I have mixed feelings about a brutal piece recently written by Mat Gleason for the HuffPo entitled Ten Most Overrated Los Angeles Art World Stars.  What bothered me most was that Gleason took his critical tongue beyond the art and directs his attacks on a personal level.  Being overrated (or underrated, for that matter) is not within the control of the artist.  Their level of success and presence in the public space is often shaped by the words of critics like Gleason.

Ultimately, though, I am pleased to see that the art at issue is causing a conversation – albeit a scathing one-sided bashing.  To me, creating a thought provoking debate is as great of a success as any artist could hope for.  That being said, I would much rather see an article covering the 10 Most Underrated Artists in Los Angeles.