Archives For Trademark

The LivThe Orange County Great Park has asked me to speak at a unique event known as “The Living Rooms Talks.”

The Living Room is an installation space that provides a community gathering place for engaging, intimate conversations with local artists set among a collection of nostalgic mural art and décor. Exhibition décor, curated by Yevgeniya Mikhailik, features artwork by Orange County artists Jennie Cotterill and Chantal deFelice.

The Living Room Talks take place on the first Sunday of every month from 1–2 p.m. featuring artisans, entrepreneurs and raconteurs sharing their inspiring stories of collaboration.

I’ll be speaking on Sunday, January 4, 2015. Please come and join us!

Orange County Great Park

Sand Canyon and Marine Way
Irvine, CA 92618

 

Image via SF Weekly - Pigeons & Planes Copyright

Image via SF Weekly – Pigeons & Planes Copyright

I was honored to be approached by Nathan McAlone, a journalist with Pigeons & Planes, to address numerous copyright issues musicians commonly face. The interview was condensed into a handy guide for indie musicians and has been building some buzz. I hope you find it helpful in bringing you up to speed on some of the basic rules governing creative works in the US and abroad.

http://pigeonsandplanes.com/2014/07/indie-musicians-guide-to-copyright/

 

The adoring crowd of Hogni by Sebastian Anthony, CC Attribution-NoDerivs License

The adoring crowd of Hogni by Sebastian Anthony, CC Attribution-NoDerivs License

Agreeing on a band name can be painfully difficult.

Growing up in a series of bands with close friends — who seemed to agree on virtually everything else — I was shocked by how long it would take us to see eye to eye on a name. Once we settled on a name, we would scramble to see if it was available only to find that someone beat us to the punch. Crushed, we would start the process all over again.

Can you relate?

We all put so much effort into crafting the perfect band name because we understood the importance of this element of our branding. Having a memorable name that expresses something about your group is a critical step toward building a following and a lasting career.

Unfortunately, though, some groups run into trouble. If you discovered another band starting using your name, what would you do?  Would you dig in your heels and fight or abandon the name you love?

If you are anything like me, you would do whatever you could to stop them. After all, isn’t your band name — that name you worked so hard to find — worth fighting for?

Imagine the consequences if you don’t: the fans you’ve made through touring and selling records will be totally confused and potentially lost if this copycat grows in popularity, leaving you back at square one. This is a problem that needs to be addressed and a trademark registration is one of the most powerful tools you can have to resolve the issue.

WHAT ARE THE BENEFITS OF TRADEMARK REGISTRATION? 

Federal trademark registration benefits include: Continue Reading…

Caution by Michael Theis, CC Attribution-NoDerivs License

Caution by Michael Theis, CC Attribution-NoDerivs License

What Every Creative Entrepreneur Needs to Know About Trademark Registration

It’s a sad but all too common story.

A local small business owner who failed to go through the trademark registration process receives a cease and desist letter from an out-of-state company they’ve never heard of demanding that they immediately stop using a trademarked word/logo or face an expensive federal lawsuit.

Could you be next? Continue Reading…

Supercharged by The 359, CC Attribution-Share Alike License

Supercharged by The 359, CC Attribution-Share Alike License

If you are anything like me, odds are that you turn to Google several times a day to fact check anything and everything.

Similarly, we turn to the all-knowing Internet to research products and services before we buy. Recent statistics indicate that almost five billion (that’s a whopping nine zeroes) Google searches are executed per DAY — an incredible stat, but what does this have to do with my business? And how can I dramatically improve my SEO with trademarks? Continue Reading…